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A marketing plan is a business document written for the purpose of describing the current market position of a business and its marketing strategy for the period covered by the marketing plan. Writing a marketing plan: do your research many businesses fail to use research to shape their plans by conducting market research and market analysis , says albritton. Writing a business plan georgia state sbdc 2 why write a business plan a business plan helps you evaluate the feasibility of a new business idea in an objective, critical, and unemotional way.
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