Innovation – river island, being one of the largest retailers in the high street clothing market, gives them a competitive power over other retailers such as topshop, zara and h&m being such a innovative retailer, gives river island a chance to differentiate its self. River island have also adapted there website to country and currency, by doing this it expands the target market as it makes it more accessible for customers to use worldwide powered by create your own unique website with customizable templates. River island comp shop trends aw15- river island seasonal best seller brown faux suede faux fur gilet £7500 100% polyester sleeveless gilet faux fur collar belted waist zip fastening pockets dark brown leather-look biker jacket £8500 100% polyurethane zips fur collar pockets. A history of family-run company river island, which has stood on the high street for more than half a century.
Feedback from river island included: sales uplift amongst featured items, 295 unique users driven to riverislandcom from nmecom, increase in page activity once on the river island site (average pages looked at was 24) and 1300 competition entrants. The swot analysis of the jeans range offered by river island (see appendix 1) strengths - established over 6 decades, river island is dedicated to creating stylist, playful and affordable fashion products in order to satisfy young adults. River island - swot analysis park house internal weaknesses location opportunities to increase sales: 1 bring more knitwear to ground floor, particularly, the festive jumpers. Published: mon, 5 dec 2016 for this report it was requested to analyze the company “new look” to recognise the key issues those have an influence on the company to perform to its best, and to make recommendations for these.
This report is basically conceed with the development of an inteet marketing plan for river island, a fashion conscious chain of retail stores the current website of the company is basic and does not support the e-commerce transactions. Window display didn’t have the ‘wow’ factor, one nearer to marble arch had a better display lacked in products for petite and tall not many varied sizes in some products, had size 8 but not many other sizes height of products, hard to reach some of the garments on top mannequins at the end of the railings didn’t have the products opportunities. A swot diagram showing river island swot you can edit this swot diagram using creately diagramming tool and include in your report/presentation/website. River island says it is avoiding seasonal fashion ads as it creates a new always-on campaign to showcase the diverse identities of its customers. Swot analysis strengths • river islands collaborations with bloggers is on of their strengths, the bloggers introduce new customers for river island and they show of the clothing in a different.
I interviewed at river island clothing interview one hour long interview with pre-prepared swot analysis on a store think they like to do just the one interview as standard just one person (store manager or deputy) interviewing. River island is a wholly owned subsidiary of lewis trust group ltd, which is the parent of a diversified group engaged in the retailing, property, leisure and financial services sectors as at 31 december 2002 group consolidated net capital resources amounted to £408 million. River island is a privately-held fashion retailer headquartered in west london, united kingdom river island was founded in 1948 bybernard lewisand operatesover 350 stores internationally, with locations in europe, asia, and the middle east.
River island clothing has designs on more than just the uk designing most of the clothing and accessories it sells, the youth-oriented firm operates more than 350 clothing, accessory, jewelry, and footwear shops (including about two dozen superstores) and is among the best known uk brands. You just clipped your first slide clipping is a handy way to collect important slides you want to go back to later now customize the name of a clipboard to store your clips. M&s and river island essay sample 1 executive summary by evaluating swot analysis of m&s and river island, the decision to invest in which company will be very easy for caifu investment ltd after the investment, caifu can still use this swot analysis in the development of the chosen company 6 management of m&s and river island.
River island is a well know high street brand that has over 50 years experience on fashion retail, it provides a big range of stylish clothes but most importantly its price are affordable and its products are good quality. Your one-stop destination for all the latest news, trends, competitions and more. Franchise river island has a growing number of international franchise stores throughout the middle east, europe and the far east with experienced fashion retail companies. Discover river island at asos shop our range of river island clothes, shoes and accessories.